We have worked with a number of places on their brands, reputation and attractiveness. These include everything from a single hotel to entire countries. Our clients are DMO's, city authorities, investment offices, national tourism boards, development agencies, municipalities or even architects.
It is important to have a comprehensive strategy for the interweaving of traditional communication channels and digital channels. A well executed strategy will simultaneously deliver both coverage in mass media, buzz on social media and a strong impact on SEO.
A strong concept is essential for building a clear and powerful brand. It is a common misunderstanding that marketing starts only when you are ready to enter the market. We are sometimes brought in while the idea is still only on the beermat stage, helping with choosing the name and approach, or we come into an established company and help with developing new concepts and new products.
Public speaking, panel discussions, masterclasses and workshops. We run workshops with government officials as well as private companies on media and crisis management, storytelling, place branding, brand positioning and concept development.