Innovation is a popular buzz word and supposed to solve any problem. Yet, some of the most innovative companies fail and die. The direction of your innovation process is essential to the success of your brand which is why we designed the "Nutcracker Method".
Keeping up with fast developing markets, attracting new clients and growing the company calls for constant development of both new and existing products. We help companies with concept development and market approach for new product launches..
The success of your startup is not just based on the quality of your product, but more importantly the conceptualisation of your product. We help you develop a concept which your market will understand and relate to and will be the back bone of your future marketing.
A strong concept is the core of any marketing. The concept influences not only the marketing but also product design, processes and the design of the entire experience.
A strong concept is essential for building a clear and powerful brand. It is a common misunderstanding that marketing starts first when you are ready to enter the market. However, it can make all the difference to start integrating the marketing already in the early concept development of the product or the company. It makes the design and development more targeted and clear and the following external marketing easier. We help our clients with concept development. We sometimes come in while the idea is still an embroid helping with choosing the name and approach, or we come into an established company and help with developing new concepts and new products.
We have developed a method we call "The Nutcracker" to evaluate the assets, the story and the market environment in order to find the best way forward for the company. Our team members have all extensive experience from startups, innovation and product development in a variety of industries.
Hjörtur worked with our startup on business development and marketing. In both areas he provided extremely creative, visionary approaches which were counterbalanced by his extensive practical experience. He has extensive networks which are active enough so that he can make use of these networks to find the resources which are needed for projects.