Dealing with the media while dealing with everything else during crisis is tricky. The most dramatic story tends to win the attention of the media and often draws an unbalanced picture of events. Good media management is essential to make sure the right information gets through.
Crisis are always negative events, but they don't always have to have a negative ending. The most important thing is to realise how to react and how to move forward. To turn the negative story into a positive process aiming for a happy ending for as many involved as possible.
Having the right information is one thing, putting them forward in a way that people understand is another. In the most dire situations, you often find the most inspiring stories which can really grab the attention and support needed to work your way out of the crisis.
When the crisis have passed, the rebuilding starts. It can be hard to get the media attention again and it is a long process to rebuild trust, interest and confidence in your destination or brand. We help you identify the right stories and get through to both the media and clients.
The first couple of days are crucial in any crisis situation. We have worked with destinations during natural and economic catastrophes in order to get the right information through and the right support needed to tackle the situation. Coordination of communication, media contacts and information. We have certain processes in place to manage the situation and minimise the damage on your reputation.
Just like you have a fire escape and an evacuation plan in case of an emergency, you need to have a crisis management plan in place in case of a PR emergency of any sort. We help you put the right processes in place to ensure the right reaction to any crises, and the activation of the right resources for each case.
Thank you for your your outstanding contribution in making Nepalnow Post Earthquake Tourism Recovery Campaign initiated by Nepal Tourism Board and supported by CBI Netherlands a
#DEEPAK R. JOSHI