Tourism is growing globally and has given many rural areas a completely new economic foundation. It is a very competitive market and well designed strategies and compelling stories are vital to the success of your place as a tourism destination.
Your reputation is extremely important in order for your place to be even considered for foreign investment. We help you build your reputation and credibility to encourage investment and increase your political influence and soft power.
While many areas are suffering from a brain drain a well executed place branding strategy has the potential to reverse that. Attracting talent requires a number of elements to be in place. We have worked with tiny rural villages as well as capital cities on attracting the right talent.
We have worked with a number of places on their brand, reputation and attractiveness. These include everything from a single hotel to entire countries. Our clients are DMO's, city authorities, investment offices, national tourism boards, development agencies, municipalities or even architectures.
We apply an anthropological approach with great focus on internal marketing, which works well in such sensitive and complex branding exercises as place branding is.
As Hjörtur comes from a tiny little fishing village in the Westfjords of Iceland which lost 75% of its inhabitants, the challenge of the brain drain is an issue that stands very close to his heart. Hjörtur has run workshops with a number of municipalities in Iceland, Greenland, rural Denmark and Swedish Lapland on strategies and projects to reverse the brain drain - attract people to areas that have been going through depopulation.
We help you identify how the name of your place can increase the value of your products and make them stand out from the rest.
I had the privilege to hire Hjörtur Smárason for a lecture and workshop on place branding in a municipal project in Norrbotten, Sweden. Hjörtur is extremely professional and was able to present many good examples from real life. He is a true inspiration and I look forward to hire him again soon.